About us

Our mission at Sustainable Beauty Hub is to bring you the highest quality beauty products that also care for your body and the planet.

We only stock Australian and New Zealand brands that are vegan, cruelty-free and use natural & toxin-free ingredients. These brands package their products in highly recyclable, home-compostable or sustainably refillable materials.

Transparency

Fighting greenwashing is at the core of our values.
Our aim is to be completely transparent about what goes into every item we offer, so you can make an informed decision. You can find ingredient, packaging and brand information on each product page.

Community

In a world of endless options and skin sensitivities it can be so hard to find products that are right for you.

That's why we created our Sustainable Beauty Hub Community, a place where you can ask for advice and share feedback on all things sustainable beauty. PLUS we give away free product samples every week. This way you can give us the thumbs up (or down) before we decide to add products to our range.

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Meet Ella

My journey began when I started working for a not-for-profit focused on poverty alleviation in 2012.

As I learned more about global development, I saw that (aside from government) it was businesses who made the biggest impact on people and the planet.

I also saw the destructive impact of plastic pollution. My heart broke over and over again as I learned how it was choking baby turtles, killing off marine habitats and filling our land.

I realised that the way I choose to spend my money has the greatest impact on our planet. I understood first-hand, what it means to “vote with your wallet”.

But as I continued to grow my career and travel in my 20s, I found it incredibly hard to live within my values. I was trying to keep up with the pressures at work, avoid burn-out, maintain friendships and generally stay sane. 

Shopping plastic free felt so difficult. I spent so much time & money researching and trialing products, just to find that most of them didn’t work.

This is why I started Sustainable Beauty Hub (formerly Plastic Free Me). Because I believe that living within your values shouldn’t be so damn hard! I believe we can smell good, have convenience AND still care for the planet.

My mission is to create a ‘one-stop-shop’ for plastic free beauty products that actually work.

I hope it makes your life easier and the planet better.

With Love,

Ella